Smashing Google Results
It’s no secret that adequate and accurate measurement has long been challenging in the out-of-home industry… until recently.
What if a measured digital strategy enhanced channel engagement rates by an average of 2,553%? What if your alcohol brand could extend a consumer conversation and direct toward points of sale with performance more than 1,600% above digital averages? What if your app-focused brand could direct consumers directly to a download page with a conversion rate of 35.7%? And what if you could apply credible measurement and 1st Party data to your media strategy?
There’s value in providing brands with the ability to ignite that ever-so-desired consumer conversation and provide complete visibility and reporting on the back end, which is precisely where do it outdoors aimed its sights.
do it outdoors is setting a new standard in OOH campaign measurement and delivering results that blow Google CTR’s away.
As the nation’s largest mobile billboard company, their team uses advanced attribution methodologies to track the impact of their campaigns with precision. Several years ago, they perfected moving media measurement for their mobile billboards and were the first to develop proprietary software called Shadowfencing.
When a classic mobile billboard campaign is amplified with Shadowfencing, an exclusive ad serve reaches consumers within 300 feet of the mobile billboard as it rolls along its custom route through the market. Digital ads are served within 5 minutes of interaction for real-time digital reinforcement. This digital strategy is amplified with platform enhancements for brands, allowing the customization of digital ads based on specific parameters like location, day, time, and location, and it offers a cross-device extension.
Traditional OOH and moving media advertising have faced persistent hurdles in measurement compared to digital media. While impressions could be estimated based on traffic patterns, demonstrating direct consumer action was historically tricky, particularly with moving media formats like mobile billboards, buses, taxis, and rideshares. However, advances in geospatial analytics, mobile tracking, and online-to-offline measurement have revolutionized the ability to quantify OOH performance.
Using location intelligence, digital integrations, and real-time analytics, they’re providing brands with concrete data on engagement, foot traffic, CTRs, and conversions—ultimately proving the power of their dynamic media strategies.
Proven Results: Campaign Success Stories
• Retail: leading retail brands are seeing CTRs 1,717% higher than the industry average.
• Alcohol: alcohol brands are seeing CTRs 1,600% higher than the industry average.
• Medical Services: healthcare and medical brands are seeing CTRs 2,500% higher than the industry average.
• Internet & Telecom: internet and telecom brands and services are seeing CTRs 1,180% higher than the industry average.
• Grocery: grocery and food retail brands are seeing CTRs 2,283% higher than the industry average.
• Food & Drink: food, beverage, and QSR brands are seeing CTRs 1,343% higher than the industry average.
• Fashion & Style: fashion, high-end, and luxury brands are seeing CTRs 1,833% higher than the industry average.
When measuring footfall, one major grocery brand experienced a visitation rate 197% higher than the industry average, with 226 verified walk-in visits.
How They Do It
The do it outdoors team uses multi-layered tactics to create custom measurement solutions and meet campaign goals for the brands it works with. Using an integrated media mix, they can measure the effectiveness of their mobile billboard campaigns.
Advertisers demand data-driven insights, do it outdoors media is proving that mobile billboards and moving media are measurable, accountable, and highly effective.
By harnessing cutting-edge attribution solutions and developing Shadowfencing technology, they provide brands with the clarity and confidence to invest in amplified OOH with quantifiable returns. As the industry continues to evolve, measurement and accountability will be key drivers of growth—and do it outdoors media is leading the charge.
Uber, Ulta, and Topo Chico are just a few of the amazing brands we work with…click the image above to see more who value amplifying their out-of-home with do it outdoors!
