Smashing Google Results

It’s no secret that adequate and accurate measurement has long been challenging in the out-of-home industry… until recently. 

What if a measured digital strategy enhanced channel engagement rates by an average of 2,553%? What if your alcohol brand could extend a consumer conversation and direct toward points of sale with performance more than 1,600% above digital averages? What if your app-focused brand could direct consumers directly to a download page with a conversion rate of 35.7%? And what if you could apply credible measurement and 1st Party data to your media strategy?

There’s value in providing brands with the ability to ignite that ever-so-desired consumer conversation and provide complete visibility and reporting on the back end, which is precisely where do it outdoors aimed its sights.

do it outdoors is setting a new standard in OOH campaign measurement and delivering results that blow Google CTR’s away.

As the nation’s largest mobile billboard company, their team uses advanced attribution methodologies to track the impact of their campaigns with precision. Several years ago, they perfected moving media measurement for their mobile billboards and were the first to develop proprietary software called Shadowfencing.

When a classic mobile billboard campaign is amplified with Shadowfencing, an exclusive ad serve reaches consumers within 300 feet of the mobile billboard as it rolls along its custom route through the market. Digital ads are served within 5 minutes of interaction for real-time digital reinforcement. This digital strategy is amplified with platform enhancements for brands, allowing the customization of digital ads based on specific parameters like location, day, time, and location, and it offers a cross-device extension.

Traditional OOH and moving media advertising have faced persistent hurdles in measurement compared to digital media. While impressions could be estimated based on traffic patterns, demonstrating direct consumer action was historically tricky, particularly with moving media formats like mobile billboards, buses, taxis, and rideshares. However, advances in geospatial analytics, mobile tracking, and online-to-offline measurement have revolutionized the ability to quantify OOH performance.

Using location intelligence, digital integrations, and real-time analytics, they’re providing brands with concrete data on engagement, foot traffic, CTRs, and conversions—ultimately proving the power of their dynamic media strategies.

Proven Results: Campaign Success Stories

• Retail: leading retail brands are seeing CTRs 1,717% higher than the industry average.

• Alcohol: alcohol brands are seeing CTRs 1,600% higher than the industry average.

• Medical Services: healthcare and medical brands are seeing CTRs 2,500% higher than the industry average.

• Internet & Telecom: internet and telecom brands and services are seeing CTRs 1,180% higher than the industry average.

• Grocery: grocery and food retail brands are seeing CTRs 2,283% higher than the industry average.

• Food & Drink: food, beverage, and QSR brands are seeing CTRs 1,343% higher than the industry average.

• Fashion & Style: fashion, high-end, and luxury brands are seeing CTRs 1,833% higher than the industry average.

When measuring footfall, one major grocery brand experienced a visitation rate 197% higher than the industry average, with 226 verified walk-in visits.

How They Do It

The do it outdoors team uses multi-layered tactics to create custom measurement solutions and meet campaign goals for the brands it works with. Using an integrated media mix, they can measure the effectiveness of their mobile billboard campaigns.

Advertisers demand data-driven insights, do it outdoors media is proving that mobile billboards and moving media are measurable, accountable, and highly effective.

By harnessing cutting-edge attribution solutions and developing Shadowfencing technology, they provide brands with the clarity and confidence to invest in amplified OOH with quantifiable returns. As the industry continues to evolve, measurement and accountability will be key drivers of growth—and do it outdoors media is leading the charge.

Uber, Ulta, and Topo Chico are just a few of the amazing brands we work with…click the image above to see more who value amplifying their out-of-home with do it outdoors!

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Driving an Impact on Moving OOH Measurement

In out-of-home (OOH) advertising, moving campaigns such as mobile billboards present a dynamic way to reach audiences in various locations. To maximize the impact of these campaigns, it’s crucial to use attribution measurement. This method involves tracking and analyzing the effectiveness of an advertising campaign by attributing consumer actions - such as website visits, app downloads, or in-store traffic as a result of engaging with an OOH ad - directly to the campaign itself. Using attribution measurement for moving OOH campaigns results in a more robust, data-driven brand advertising strategy.

Powered by advanced technologies like Shadowfencing, geofencing, and mobile data analysis, attribution measurement provides concrete data on campaign performance. These technologies enable advertisers to track the behavior of consumers exposed to moving media, offering valuable insights into the campaign's impact. This data-driven approach helps brands make informed decisions on optimizing their strategies, ensuring they reach the right audiences at the right time.

Attribution measurement helps demonstrate the return on investment (ROI) of moving OOH campaigns. Brands are increasingly focused on results and need to justify their marketing expenditures. With an attribution study, they can link changes in consumer behavior to specific OOH activities, proving effectiveness and helping secure future budgets. Brands can now showcase clear, quantifiable results and see a direct correlation between a mobile billboard campaign and an uptick in desired outcomes.

In the world of moving OOH strategies, attribution measurement is a game-changer. Moving OOH campaigns are inherently flexible, often changing routes or locations based on audience behavior and traffic patterns. By continuously measuring the campaign’s impact in real time, brands and advertisers can make timely adjustments, such as altering routes to target areas where the campaign shows higher engagement. This adaptability ensures that the campaign remains relevant and effective throughout its duration, making attribution measurement a strategic tool for campaign optimization.

Opting for an attribution study is a powerful tool that enhances the effectiveness of moving out-of-home campaigns. By providing concrete data on performance, proving ROI, and allowing for real-time optimization, it transforms and amplifies moving OOH from a static medium into a dynamic, measurable, and strategic component of any marketing mix.

Join the growing list of brands, like BJ’s Wholesale, DripDrop, Kraft, and Harbor Freight, taking advantage of campaign insights and including attribution studies in their OOH strategies.

do it outdoors offers several attribution study options to measure moving OOH success.

Every campaign is unique and fully customized. Please contact us to craft your campaign success story and find the right attribution measurement tool.